Privacy Policy
Last updated: May 28, 2026
Pure & Essential Tallow, LLC ("Pure & Essential," "we," "our," or "us") respects your privacy. This page explains what we collect when you visit pureessentialtallow.com or place an order, how we use it, who we share it with, and the choices you have. We aim to collect as little as we need and to handle it the way we'd want our own family's information handled.
Information we collect
You give us:
- Name, shipping and billing address, email address, and phone number (if provided) when you place an order or sign up for our mailing list.
- Payment card information at checkout. We don't see or store your full card number — payment is handled directly by our payment processor (see Vendors, below).
- Anything you write to us by email, contact form, or letter.
Your browser gives us automatically:
- Standard log data (IP address, browser type, the pages you viewed, referring page, timestamps) used to keep the site secure and to understand how visitors use it.
- Cookies and similar technologies for essential site functions (e.g., remembering items in your cart) and, where consented, for privacy-respecting analytics.
We do not knowingly collect information from children under 13. If you believe a child has provided us information, please write to us and we will delete it.
How we use it
- To process and ship your order, including handing off the information our payment processor and shipping carrier need.
- To send order confirmations, shipping notifications, and (if you've opted in) occasional brand emails.
- To respond when you contact us.
- To run the website, prevent fraud, and improve what we do.
- To comply with the law, including tax and cosmetic-regulatory recordkeeping under MoCRA.
We do not sell or rent your personal information.
Vendors we use
We work with a small set of carefully chosen vendors who help us deliver what you order. Each one only sees the information they need to do their job, and each is bound by their own privacy commitments.
- Payments: Stripe, Inc. (PCI-compliant — your card details go to Stripe, not us).
- Shipping carriers: USPS and UPS.
- Email delivery: Resend (transactional emails and our mailing list).
- Analytics: Plausible Analytics (privacy-respecting; no cookies, no cross-site tracking, no advertising IDs).
- Hosting: Vercel, Inc.
We update this list when vendors change.
Your choices and rights
You have the right to:
- Access the personal information we hold about you.
- Correct it if it's wrong.
- Delete it (subject to records we're legally required to keep, such as orders and tax records).
- Opt out of marketing emails at any time — every email has an unsubscribe link, or write to us.
- Restrict or object to certain uses of your information.
To exercise any of these rights, write to hello@pureessentialtallow.com with "Privacy Request" in the subject line. We'll respond within a reasonable time, and within the time required by law where you live.
California, Colorado, Virginia, Illinois, and other state residents: the rights above apply to you, and you may have additional rights under your state's privacy law. You may also designate an authorized agent to make a request on your behalf.
We do not respond to web-browser "Do Not Track" signals because no industry standard has been settled, but we honor any opt-out request you send us directly.
Data retention
We keep order and tax records as long as required by law (typically seven years for tax). Marketing-list information is kept until you unsubscribe. Site analytics are aggregated and retained for no longer than 24 months.
Security
We use industry-standard security measures — encrypted connections, limited internal access, reputable vendors — to protect your information. No system is perfectly secure, but we treat your data carefully and we will notify you promptly if a breach affecting your information occurs, as required by Illinois and other applicable law.
Changes to this policy
If we materially change this policy, we'll update the "Last updated" date above and, when appropriate, notify our mailing list. Continued use of the site after a change means you accept the new policy.
Contact us
Privacy questions, requests, or concerns:
Pure & Essential Tallow, LLC 1905 Marketview Dr Unit 100, PMB 182 Yorkville, IL 60560 hello@pureessentialtallow.com